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Monday, May 11, 2009

"HOME" the Limited Edition T-shirt by Gucci


















Gucci recently announced their support for HOME, the unique cinematic environmental film directed by Yann Arthus-Bertrand, produced by Luc Besson and funded by Gucci parent company the PPR group. In honor or the film, Gucci designed a special, limited edition t-shirt, which will go on sale in select Gucci stores worldwide and on Gucci.com beginning May 25th. Gucci's creative designer, Frida Giannini has designed the t-shirt using 100% organic cotton and natural dyes in recyclable packagin, to intensify the message of sustainability. The t-shirt features HOME's official logo and has intigrated Gucci's iconic "GG" symbol. The names of each country featured in the film is also featured on the back of the t-shirt. Once on sale, the t-shirt will be available in both men’s and women’s sizes, with all profits donated to goodplanet.org,

To find out more about the film: HOME

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